How to Use Twitter to Promote Your Online Store
By Nicholas Hurd
Twitter is a very powerful tool if you want to turn your store into a profitable one, because it can attract more people to your business. Social media is a gold mine when it comes to promoting any type of business. It doesn’t matter what you sell, because the effect will be the same. Twitter can reach so many people in a short period that will generate interest in the customer niche you want. Some business owners opt to have business profile pages on several social networks, while some concentrate on only one social network. The choice is yours, but if you want to use Twitter to successfully promote your online store, here is what you need to know to make it happen.
Your business identity should be well branded on Twitter
If you want to start advertising successful ly for your online store on Twitter, you need to start with the basics. It is not enough just to create a profile containing the name of your business, waiting for people to find you. Even if they do find you, the lack of relevant information in your profile will sent them away. That’s because they won’t know what your business profile is all about.
So, start by creating a professional identity and voice on Twitter, by making sure that your profile is presentable and contains useful information about your brand and business. In other words, let people know who you are and what you provide through your brand and online store.
Make offers in the original Twitter way
Everyone appreciates a great deal! And, if you can make an offer dedicated for Twitter users, it will be even better. A Twixclusive is an offer that will be available just on Twitter. It will attract a large number of people interested in your shop in a very short time frame.
How can you make this work? Make a special offer or limited time discount for all your followers. Decide on the offer that you will make. Then, create a tweet letting people know about it. Include a link that leads to the specific page in your store if you are promoting a special product. Or, include a special code Twitter followers will be able to use at the checkout if you’re giving a discount for entire store. And, don’t forget to add the hashtag #Twixclusive.
You will be amazed to see how much traffic this will generate to your online shop. Some of your visitors will take the special offer and others won’t, but will search other products. Also, you will enjoy more sales and other retweets, which is the equivalent of sharing news on Facebook, made by your loyal followers.
Organize a campaign called Flock to Unlock
Make it fun and interesting for your customers by creating special actions for them to complete, in order to enjoy a special offer in your store. Let’s say that you will choose to reveal your special offer only after a certain number of retweets have been sent. This way, you will also make sure that more and more people know about your online store.
To start with, find out which one of your products are most interesting, in the opinion of your followers. You can do that by simply asking a question on Twitter, asking them to offer feedback.
Once you know what that product is, launch the challenge to unlock the special offer for that product. After you decide how many retweets you want to achieve, create a tweet where you include precise instructions on how to unlock the special offer.
When the number of retweets was achieved, let your followers know that the special offer was unlocked. Send the code for the special offer. And, don’t forget to post a tweet once the campaign is over. Mention a few positive benefits that happened as a result of the campaign.
Increase the interests in new coming products
You can use Twitter in increasing the interest of your clients in the products that are about to appear in your online store in the near future. Start posting tweets about the new products in the weeks before they are introduced in the shop and become available for ordering.
Put hints in the tweets to make your followers interested about what will come. You can combine this with a Flock to Unlock campaign. The big prize will be a video or photo of the new product. The campaign ends with the product available for purchase in your store.
It’s highly recommended that you pay attention to those tweets you post that generate the biggest attention from your followers. You can use these tweets in the future when you have another new product launch. All you have to do is make some adjustments so the tweets work for the new product.
Use events to promote your online store
Whenever you have an important event, you can use it to promote your business. It doesn’t make any difference if these events in your industry, sporting events, seasonal, or cultural events. They can all become an excellent way to attract even more attention on your store.
Use hashtags with the name of the event. Create a tweet that includes a mentioning of the event and something that will connect it to your online store. For instance, if it is Mother’s Day and you sell, among other things, detergent pods. Use the #Mother’s Day and the mention that your brand of detergent pods will make their day brighter. You get the idea at this point. It is all about creating tweets that people enjoy seeing that connect you to the holiday or event. Your events can be international, national, and even local, as long as they are known by most people.
So, Twitter can indeed be a tool of turning your online store into a very profitable business. By simply exploring the pleasure people get from spending time on social media you get the benefits. It’s true that your business profile on Twitter will need some effort and attention, as mentioned earlier. But, the rewards will be substantial.
The best way to enjoy your rewards will be in the sales numbers at the end of the month. Don’t hesitate to use Twitter if you want to become a proud business owner.