Blogging to Build Your Online Store and Increase Your Profits

Blogging to Build Your Online Store and Increase Your Profits

By Nicholas Hurd

Every e-Commerce website wants visitors. Blogging can bring some of these visitors. While it is really that simple, isn’t it better to know more about how blogging really helps?

Direct sales are not the only way to generate sales. Creating an email list, handling inventory and cold calling potential customers can only go so much. After a while, you are going to reach a threshold.


At that time, blogging can help you break new ground. While you are busy pursuing strategies to convert visitors into customers, don’t neglect the reason why these customers found you in the first place- content marketing. For most websites including e-Commerce websites, content marketing means blogging. And the best thing about blogging is, even infrequent blogging can help you attract visitors. Doesn’t this sound like a good strategy if you are holding a full time on the side?

Blogging can help you increase your search engine rankings


Some e-Commerce websites have a small audience. So there is always the temptation to stop blogging (you feel no one will read it). But don’t stop writing. On the contrary, not blogging will ensure that your audience remains small. Blogging can help you in SEO, which is especially true if people like your content and are linking to it. Here are some more ways blogging can help. First of all, blogging adds more pages to your website, increasing the number of internal links.

Blogging to build your online store

Internal links are good but external links are much better. For example, when people share your blog post on their social media pages which is further shared on other websites, it increases your search engine results drastically. The more external links you get, the higher your website ranks in search engine results.

Writing regularly in your blog also portrays that you are updating your website regularly, which means search engines will be on top of it. Every page that you add, shows that your website is active, which is again rewarded by Google with a higher rank. Regular blogging also gives you an opportunity to use keywords or create content around keywords. Now when someone searches for that keyword, there is a high probability that they will find your website.

Blogging as a platform to share stories

Adding entries to your blog regularly is one the best ways to build repeated customers. Facebook posts and Twitter tweets  only help when you have something to say. Pinterest and videos take a lot of work. You can do all these things with a blog post too. Just think about it. A blog has a headline, which tells the user what he can expect. Next comes the story. You can also include visuals.


Basically, a blog post is a good way to tell a story. For instance, you can write about how you founded your e-Commerce company. Did it start as a side gig that evolved? Maybe, you found a niche and decided to exploit it. Maybe, something caught your eye when you went abroad and you decided to build a similar product for your region. Besides telling a story, you can also use your blog to feature your products.

Blogs can bring attention to your e-Commerce website

Writing good content, which gets shared and ranks higher on search engines, boosts the chance for your e-commerce website. Every time someone links to your blog entry or shares it on their social media profile, Google pays more attention to your blog. Blogging is also a good way to demonstrate your expertise in your niche. It can help you earn your customers’ trust (and a customer who trusts you, is more likely to purchase from you). You don’t even have to spend a lot of time to blog. You can do it, alongside your regular job. And best of all, blogging is free.

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Ecommerce SEO Tips Make Your E-Commerce Website Friendly

Ecommerce SEO Tips Make Your E-Commerce Website SEO Friendly

By Nicholas Hurd

With so many e-commerce websites doing the rounds on Internet, it can be a real challenge to ensure high visibility for your e-commerce website on a search engine.¬† That’s why it’s imperative that you provide ecommerce SEO for your site. The situation is doubly important, if you have set up an e-commerce website without quitting your 9-5 job. But the feat is not impossible.

Search engines, like Google and Bing, are popular tools for finding goods and services online among the countless available options. So it pays to make your e-commerce website more SEO friendly. Here are some tips to help you increase the visibility of your e-commerce website.

ecommerce seo will improve your page rank

Content and Product Page Optimization

Content has an important role in creating a more user-friendly website. Some people have gone as far as to say that SEO is all about content marketing. Ever since Google released its Panda update in 2011, Google has been gradually shifting towards high quality websites. The company has actually released a guide on how to improve the quality of a website. Some noteworthy points for SEO optimization are: Ensure that you mention product prices clearly. Make judicious use of keywords (long tail keywords are better than shorter keywords). Consider informing the customer about related products on a product page.

Choosing Domain Names

When you are selecting a domain name, don’t go for a domain name that looks like a keyword. A branded domain name is much better. There was a time when keywords in domain names used to aid search engine rankings, but not anymore. Google’s EMD update (Exact Match Domain- September 2012) has ensured that keywords in the domain name even if they match a search term, won’t compensate for poor quality content. A domain name should be such that it makes it easy for the customer to find you on the internet. Ensure your domain hosting doesn’t expire soon. With e-commerce websites, it is better to go for long term hosting.

ecommerce seo will improve your page rank

Design Your Ecommerce SEO for Regional Appeal

Website designs and navigation play an important role in customer satisfaction. Why do you think a company may have different websites for different markets? Look at McDonald’s website for the UK market and compare it to McDonald’s website for the US market. They are very different. Basically, a website should cater to local sensibilities and culture. Note that it is easier to include these designs at the onset (when you are just designing the website) than making changes to an already existing website.

Use SiteMap.xml

SiteMap.xml makes it easy for search engines to find your website. SiteMap.xml is a list of the pages on your website. There are actually two kinds of SiteMaps- SiteMap.xml and SiteMap.html. SiteMap.xml is used by search engines while SiteMap.html is used by visitors of your website. If you have SiteMap.xml, it becomes easy for search engines to crawl and index your website. It also helps you when you are adding new pages.

ecommerce seo will improve your page rank

Improve Your Description Meta Tags and Heading Tags

When you perform a Google search the next time, notice the text under the search results. That is the description meta tag. E-commerce websites can use description meta tags to give valuable information. A description meta tag gives an indication of what a web page is about. Since search engines also index the description meta tag, they too become important for SEO. Heading tags are also important because they give structure to the content on a web page. It goes without saying that it is important to write creative and pleasant-to-read description meta tags and heading tags.

Optimizing Your Ecommerce SEO is Worth Your Time

You don’t need a lot of time to implement these tips, which means that they will go well with your regular 9-5 job. Note that SEO is just one thing you can do to improve the visibility of your website. Don’t forget to read up on Google’s latest algorithm changes for further optimization.

This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!