Social Media

Facebook Marketing Your Online Store

Facebook Marketing and Your Online Store

facebook marketingFacebook marketing is important because there are over 1.11 billion people using Facebook. There is no question that you need to have your own Facebook page. Today, simply having a page doesn’t quite cut it for Facebook marketing.

Sure, having that basic page gives you the benefits of having an actual web presence. But, there are certain steps that can take your page and elevate it from average to amazing.

So without further ado:

1. Tell Them What You Are About

People are coming to your page to find out more about what is going on with your eCommerce Business. Don’t be afraid to hold back- talk about your product inspirations, show short videos of your product creation in action. And maybe even reveal a few your products “secrets.” Everyone wants to know the magic that goes on behind the website. So go ahead, indulge them a little.

2. Be Visual

Cliché as it may be, a picture really does speak 1,000 words. Posting eye popping pictures can bring to life the touch and feel of what you offer. There is no better way to peak someone’s interest and get that itch to purchase something than an image. And you don’t have to limit yourself to purely product pics, you can also post cute things that your customers might enjoy as much as you do!

3. Spark their Interest

Press Releases will enhncShow your customers that you are more than an online store, that you are also a friend who is creative and fun. Of course you are a business that ultimately aims to make money, but being overly promotional can be a turnoff. Try to create a good mix of special offers, promotions, customer engagement, playfulness, etc.

It’s okay to even poke fun of yourself every now and then. It lets people know that you are human too and actually can work wonders for your brand! Another great way to promote yourself is to actually take a step back and let others do it for you.

Nothing is more authentic that good old fashion word of mouth marketing. Check out our post on word of mouth or referral marketing. By interacting with your customers, listening and treating them well you can form relationships. Those relationships will secure these customers as your loyal fans. If they are excited about your online store, they’ll be pumped to spread the word.

4. Facebook Marketing Means: Be Available and Respond to Reviews

Reviews are a natural part of the business and even though they aren’t always positive, it is vital to your success that you respond. People are looking to see that you care and are willing to work hard to gain their patronage. If someone says something negative, try to look at is an opportunity to reach out and address his or her issue. And hey, if someone says you’re great, it’s always important to respond to that as well. Acknowledge their praise with appreciation and mutual admiration.

5. Share Your Accomplishments

Receiving good press is always a pleasure to see.  You’ve worked hard to go above and beyond and get those reviews so don’t be shy to share the positive news! Your fans will be just as elated as you are to see that your accomplishments are not going unnoticed. There is also no denying that all of the publicity coming your way will spread the word about your place and keep that buzz going.

6. Be Socially Active

Social applications can be promoted on your Facebook page

Use Social Media to Improve Your EcommerceShow that you are modern and up-to-speed by having a Twitter, an Instagram and a blog. Not only are these good ways to connect with your customers, but it’s also a good way to follow and be followed. You can get a look at what they like, while sparking their interest for your place at the same.

Twitter can help out with those short and special promotional offers that will inform your customers of certain specials and events going on. Just as mentioned in #3, Instagram is great for getting those enticing product pics out there for the world to fantasize over. And all of these social applications can be promoted on your Facebook page.

7. Be Consistent

Make sure all of your posts are accurate and inline with what goes on inside your online store. Now that you are armed with all of your social media weapons (Twitter, Instagram, blog, Facebook), it is important that the information you are putting out is not contradictory to any of the other posts you have created. Post frequently. I know it can be a little overwhelming at first, but set up a schedule and be consistent so that your fans know what to expect and have something to look forward to.

This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!

7 Social Media Mistakes That Kill Your Business

Are You Making These 7 Business Killing Social Media Mistakes?

You know it’s important to be using the latest social media tools. However, did you know that it’s as important to be sanitizing your social media plan from mistakes that are made regularly? Frequently it’s easy to miss easy, but damaging blunders you may be making. So, without further ado, here are 10 things you want to watch for and bring to an end.


Not Sharing Blog Content on Social Media

It’s important so share your blog posts on social media. That’s because the links you have in your social media that point to your blog posts are used by Google as a substantial part of It’s ranking algorithm.

So, that means you want to take every occasion to link to your blog posts from Twitter, Facebook, LinkedIn, Instagram and anywhere else you can get links back to your blog posts. This serves a couple of purposes.

  1. It gets people interested in your posts. Your tweet or Facebook post can create curiosity about what you are writing about in your blog
  2. The links to your blog posts improve your search engine ranking

When creating the links to your blog, think carefully about the link text because that will enhance the power of the link to your blog.

Too Many Hashtags

If you have too many hashtags in your tweets or posts, you can look desperate and even spammy. Use hashtags with caution and style when you hashtag a post.  And, if the platform you are posting on doesn’t support searching for hashtags, don’t use them there. On LinkedIn, for example, hashtags are only searchable on mobile searches. So, use them on LinkedIn with restraint.

Give thought to the amount of traffic you can reasonably expect using a specific hashtag. Don’t expect a huge amount of traffic from #marketing or #ecommerce. It’s not going to happen. On the other hand if you find a topic trending on Twitter and have something to say about it, then it makes sense to use that hashtag.

Not Having Sharing Buttons on Your Blog

Social Media ShareWhen you have share buttons on your blog it makes it easy for your visitors to share your content with their tribe. And, if you are using WordPress as your blog there are several plugins that make this a no brainer.

The share buttons will increase your traffic from social media and the links will also increase your website ranking in search engines. And, that’s a good thing!

Stealing Other Peoples Content

If you are “borrowing” posts to add to your social media or blog posts, you need to stop it, now! The same is true for downloading someone else’s pictures or videos if you don’t have permission or have paid for the content.

You don’t want to get caught doing this.  It can be embarrassing and can cause legal challenges for you. You can find many stories of companies sued for using stock photos without paying for them. It’s called copyright infringement and the stock photo companies are vicious when it comes to their content.

Start Sharing Your Videos on Facebook

Social media add video to FacebookWhile you weren’t watching uploads to Facebook video have overtaken YouTube some time ago. This means that adding your videos to Facebook video is an important strategic move. This is so important because Facebook users are more likely to engage in the content as well as share it with their Facebook friends.

That doesn’t mean you should abandon YouTube. It continues to be an important channel because there are 1 billion people that view YouTube videos. In addition, YouTube is the second most used search engine after Google. So, your videos on YouTube will add to your web traffic as well.

Stop Shooting Videos Vertically

When you are using your phone to shoot a marketing video that you will be posting on social media, hold the phone horizontally. This is easy to do and crucial to the value of your video.

I’m sure you’ve seen terrible videos shot with a phone that has the black bars on the bottom and top and on top of that is shaky. You don’t want to do that.

Make sure your phone is in landscape video mode and you are holding it horizontally before you start taping. As a matter of fact, it’s even better if you use a tripod or monopod rather than holding the phone while shooting the video for stability. This is videography 101.

The vertically taped ad or testimonial is not one of new hot video trends. Don’t do this!

Paying the “Facebook Tax”

social media don't throw money away This used to be called the “Google tax” because so many people wasted money with Google Adwords. That happened because they didn’t know what they were doing. They didn’t take the time to understand the process. The same thing is happening today with Facebook. And Facebook is making it very easy to do.

Don’t just throw money at a Facebook post Boost to increase the engagement of the post.  Even though Facebook advertising seems cheap, that doesn’t mean you shouldn’t give it the thought and attention you would if it was very expensive.

If you don’t have a real strategy for your spending, you are just throwing money away. Consider the goals for your spending, what content are you going to promote, and who is your audience. Execute this intelligently and you will see significant rewards.

So, that’s it. Get rid of these modest mistakes and you will prosper.

I’d love to hear your thoughts and ideas on this topic. Post a comment or send me an email.

This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!

5 Internet Marketing Tactics You Can Use To Increase Traffic & Sales

5 Internet Marketing Tactics You Can Use To Increase Traffic & Sales

By Nicholas Hurd

If increased visitors and sales are important to you, then these Internet Marketing tactics are for you. Getting more Internet traffic usually means sales. If you haven’t done so already you need to tune your SEO to get more visitors from search. Use Social Media to Improve Your EcommerceIn addition, your Internet marketing should include a presence in social media that is tailored to keep you in the top of search results.

Being at the top of search engine results is just not enough for your site to sell for you and make money. You need to generate buzz and let happy customers generate traffic for you. Word of Internet on social media is the new word-of-mouth and this makes every client that buys from you a potential salesperson that you do not have to pay.

The following five tactics have been proven to increase traffic to your website or social media page and will generate sales. You have to have a product or service that people want. These tactics in and of themselves will not sell poor quality.

You must have done all of your homework to identify your market. It does not matter if you are going local or seeking a niche, these tactics will not work unless you do the market analysis so that you know who to target with these methods that will increase your traffic and sales.

Automated Email Campaigns

Email marketing on the Internet means salesThis is simply the modern version of the ad mailers that are still being used to get people interested in a business, a product, or a service. You need to understand that interest precedes sales. Getting people interested in your business is what automated email campaigns do for you.

The trick to success with this tactic is not to overdo. If you bombard the same people with the same message you will end up losing clients because they do not want the aggravation of constant sales emails that they consider to be spam.

This is where you market research comes in. If you know the demographics of your target market then you can refine any email list to be more productive in making sales.

A strong headline is crucial to getting your emails opened. If they aren’t opened your message will never be seen.

Your emails have to be different from your competition. Graphic content, coloring of verbiage, and photos of products you have specials on are ways to get attention that sells.

If you don’t already have an auto-responder program on you computer there are several options available.

If you have a WordPress blog there are plugins that will perform the task for you, like MailPoet. These plugins are free and usually have a “Pro” version for an additional fee.

Auto-responder services, like Aweber, Mail Chimp, Getresponse, and Constant Contact that provide a way to manage your email lists and send automated emails.

The advantages of the auto-responder services are they:

  • Monitor addresses they send mail from to ensure they are NOT blacklisted
  • Can automate the process of moving a person from one email list to another
  • Have tools that can help you analyze how your email campaigns are doing

Run a Contest

Run a contest to get visitors and customersPeople like to win “free” stuff. Every casino in the world makes money by having contests and so can you. To use this Internet marketing tactic, you do not have to give away the moon and stars to attract new clients. Do the simple thing. Give away one of your more appealing and more expensive products.

You give away what you sell or make because that gets people talking. Anyone that wins something is bound to brag about winning and that means they are a premiere salesperson for your business.

Using an email campaign that includes a contest is one way to employ two tactics at the same time that will increase traffic to your business.

Have a Strong Call to Action

People need a push to take action. As a business owner you already know this because you often have to push your staff to get the best from them.

Ha a strong Call to ActionThis same simple idea works for getting more people to buy once they visit your site and it works extremely well in increasing traffic.

The idea is to nudge your clients or prospective clients into buying from you without producing any fear in them. The most effective fear elimination tools are free trials, no obligation statements, and a sense of urgency.

You create convenience and a sense of urgency by having a button to click right beside the call to action. You want the color of the button to be eye-catching and it should be large enough to appear almost irresistible.

A call to action, regardless of how well worded or how strong, is utterly useless unless your client actually gets something from their effort. This simply means that you have to prepare to be able to deliver on what you say you can. If you cannot deliver then, do not lose clients by saying that you can.

Use Live Chat on Your Website

People love to talk. Part of the need to talk is that no one listens to most people. You can take advantage of the need to talk by having live chat on your website.

Use Live Chat to engage your visitorsYou should use live chat in two ways on your website. One way is to let customers talk about your product or service. Again, this is simply letting your client sell for you.

The second reason you want live chat is immediate customer service. If a client can drop into a chat room and has any problem with your product or service attended to in minutes then you just made a convert that will not only buy from you again and again but will sing your praises to everyone that they know.

Talk sells and responsive customer service sells.

Boost Referrals

Referral selling is a great Internet Marketing way to get new customersReferrals are again another Internet marketing tactic that gets your clients sell for you.

The simplest way to boost referrals is to identify the clients that love you. And, the time frame that the love affair lasts. Determine how long a given demographic is going to rave about your product or service. Once you have that information, you know when to time the next great change in your service or your newest product release.

The simple idea is to keep your clients raving about your business. Do that by keeping them constantly excited with new and different products. This effort should not be much of a burden on your business or financial picture, That’s because the love affair usually lasts between two and four months before interest starts to drop.

Do not wait for referrals. You need to ask for them. A simple line that says “if you like us then tell your friends” may be all you need. You never get anything unless you ask for it.


This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!

How to Use Twitter to Promote Your Online Store

How to Use Twitter to Promote Your Online Store

By Nicholas Hurd

Twitter is a very powerful tool if you want to turn your store into a profitable one, because it can attract more people to your business. Social media is a gold mine when it comes to promoting any type of business. It doesn’t matter what you sell, because the effect will be the same. Twitter can reach so many people in a short period that will generate interest in the customer niche you want. Some business owners opt to have business profile pages on several social networks, while some concentrate on only one social network. The choice is yours, but if you want to use Twitter to successfully promote your online store, here is what you need to know to make it happen.

Your business identity should be well branded on Twitter

TwitterIf you want to start advertising successful ly for your online store on Twitter, you need to start with the basics. It is not enough just to create a profile containing the name of your business, waiting for people to find you. Even if they do find you, the lack of relevant information in your profile will sent them away. That’s because they won’t know what your business profile is all about.

So, start by creating a professional identity and voice on Twitter, by making sure that your profile is presentable and contains useful information about your brand and business. In other words, let people know who you are and what you provide through your brand and online store.

Make offers in the original Twitter way

Everyone appreciates a great deal! And, if you can make an offer dedicated for Twitter users, it will be even better. A Twixclusive is an offer that will be available just on Twitter. It will attract a large number of people interested in your shop in a very short time frame.

How can you make this work? Make a special offer or limited time discount for all your followers. Decide on the offer that you will make. Then, create a tweet letting people know about it. Include a link that leads to the specific page in your store if you are promoting a special product. Or, include a special code Twitter followers will be able to use at the checkout if you’re giving a discount for entire store. And, don’t forget to add the hashtag #Twixclusive.

You will be amazed to see how much traffic this will generate to your online shop. Some of your visitors will take the special offer and others won’t, but will search other products. Also, you will enjoy more sales and other retweets, which is the equivalent of sharing news on Facebook, made by your loyal followers.

Organize a campaign called Flock to Unlock

TwitterMake it fun and interesting for your customers by creating special actions for them to complete, in order to enjoy a special offer in your store. Let’s say that you will choose to reveal your special offer only after a certain number of retweets have been sent. This way, you will also make sure that more and more people know about your online store.

To start with, find out which one of your products are most interesting, in the opinion of your followers. You can do that by simply asking a question on Twitter, asking them to offer feedback.

Once you know what that product is, launch the challenge to unlock the special offer for that product. After you decide how many retweets you want to achieve, create a tweet where you include precise instructions on how to unlock the special offer.

When the number of retweets was achieved, let your followers know that the special offer was unlocked. Send the code for the special offer. And, don’t forget to post a tweet once the campaign is over. Mention a few positive benefits that happened as a result of the campaign.

Increase the interests in new coming products

You can use Twitter in increasing the interest of your clients in the products that are about to appear in your online store in the near future. Start posting tweets about the new products in the weeks before they are introduced in the shop and become available for ordering.

Put hints in the tweets to make your followers interested about what will come. You can combine this with a Flock to Unlock campaign. The big prize will be a video or photo of the new product. The campaign ends with the product available for purchase in your store.

It’s highly recommended that you pay attention to those tweets you post that generate the biggest attention from your followers. You can use these tweets in the future when you have another new product launch. All you have to do is make some adjustments so the tweets work for the new product.

Use events to promote your online store

Whenever you have an important event, you can use it to promote your business. It doesn’t make any difference if these events in your industry, sporting events, seasonal, or cultural events. They can all become an excellent way to attract even more attention on your store.

Use hashtags with the name of the event. Create a tweet that includes a mentioning of the event and something that will connect it to your online store. For instance, if it is Mother’s Day and you sell, among other things, detergent pods. Use the #Mother’s Day and the mention that your brand of detergent pods will make their day brighter. You get the idea at this point. It is all about creating tweets that people enjoy seeing that connect you to the holiday or event. Your events can be international, national, and even local, as long as they are known by most people.

So, Twitter can indeed be a tool of turning your online store into a very profitable business. By simply exploring the pleasure people get from spending time on social media you get the benefits. It’s true that your business profile on Twitter will need some effort and attention, as mentioned earlier. But, the rewards will be substantial.

The best way to enjoy your rewards will be in the sales numbers at the end of the month. Don’t hesitate to use Twitter if you want to become a proud business owner.


This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!

How to Use Instagram to Promote Your Online Store

How to Use Instagram to Promote Your Online Store

By Nicholas Hurd

Instagram provides an opportunity to market your online store, like other social media platforms,. But with Instagram, you know that you are using nothing but the best. And, you will achieve the most favorable results. It is very important to keep up with the latest trends. Once you lose the track, it becomes really difficult to make your mark. If you want to reach an unimaginable magnitude of audiences, be there on Instagram because that is essential for your success.

Know what is there for you:

It is extremely important to gain familiarity with Instagram before starting out with an account of your own. You must know what is there for you in the app. And, what is the best possible way it can be utilized to provide your business with the desired promotion. Remember one thing that all social media does not work in the same. The same techniques cannot be fruitful for all. It’s better to understand clearly in what way Instagram can help you out.

Instagram - Use it to promote your online store

Let Your Images Speak for Your Store:

Instagram is all about IMAGES! Yes, there is nothing more important than it because this social media giant started off as an image sharing resource and continues to do so. The power which your images carry cannot be matched by anything else.

Share your Story, for Fun!

People like it when they are getting to know more about their favorite brand or company. Sharing some short and sweet details of your story with the followers won’t hurt, in fact, it will bring about more people who are interested in what you have to tell them about yourself. It also helps in building a certain level of trust amongst the company and the followers.

Utilize the Full Potential of Hashtags:

After images, Instagram is all about hashtags. Use the right hashtag and you are good to be a popular trend on it. You can even go about on using some of the already popular hashtags to bring your business in the limelight.

Use the Power of Experience:

Let people know what kind of feedback your store has been getting from the audience so far. One success story can give rise to many. How is your store providing people quality? How affordable are the rates? How quick and cheap is the delivery? What are your amazing policies on return and exchange? All this will help you out in building a strong rapport with your customers.

Partner Up with People:

Look up for some famous people on the Instagram because their popularity can actually help you out in being ahead of your competitors. Let them use your platform to increase their popularity and let yourself benefit from it.

Give Your Consumers’ the Purchasing Power:

There will be many people out there who would post something bought from your online store and would either use the hashtag or tag you in the post. Respond to such customers as soon as you can because they will help in planting the shopping seed in the rest of the Instagram following.

Be Communicative with the Customers:

Reply to their questions and queries because that helps in creating a great bond between the company and the customers. If they are appreciating you then thank them because once the customers start feeling valued on your account, they are not going to deviate their loyalties.

Incorporate Videos:

Short and catchy videos are also a fun way to attract users to the account. Videos not only convey a lot of information within a short time but also provide visual entertainment to the masses. They serve as a medium to establish the authenticity of any situation or happening.

Instagram - Use it to promote your online store

Run Contests:

Come up with exciting contests to grab the attention of the users. You can use quizzes like fill in the blanks or choose the right answer along with exciting giveaways to make your followers stay on your page. The gifts are the best way to make people happy and more loyal towards your store.

Stay Original, Do Not Misuse the Filters:

Though Instagram is famous for its filters it’s better not to use them too frequently because they tend to leave people with questions. When people are sure that what they are seeing is the original picture of any particular product or item, they will form more trusted opinions of the store.

Look for the Right Time and Right Day to Post an Update:

You don’t want to choose a time when people are in the office or asleep to launch anything. Or, to break a new piece of information on your Instagram account. It is better to choose those days and time when people will be most likely browsing the internet. For example, during the weekends or when people are home from their office.

Include a Link to Boost Traffic to Your Online Store:

This is one way that people will not miss coming directly to your website. It is better to incorporate the link in your bio because this will ensure maximum clicks on it. It’s the first thing that is read by your users. You don’t have to put it in your posts time after time.

You must keep in mind that that you are using one of the most powerful marketing means. That puts a set of responsibilities on the shoulders of the online store owner. Use it in the right way and make your company well known. But, one single wrong move can cost you your name and reputation. Keep the above-mentioned things in mind and you are ready to enjoy your thriving online store.

This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free Trial!

Get the Power of Launching Your Own Referral Campaign

Referral Marketing – Get the Power by Launching Your Own Campaign

By Nicholas Hurd

Many research papers have proved that the best option of marketing for sales and conversions is starting your own Referral Marketing Campaign. Referral Campaign is also known as word-of-mouth marketing. That’s because it is all about one person giving his own opinion or advice to other for purchasing some product. And it is the most powerful type of marketing as people like to get help from others. And, they trust their opinions and experiences while purchasing almost any product.


Think about it like this: we commonly like to get advice and recommendations from our friends and family. Especially about watching some TV show or movies in our precious time. And as consumers, we also like to share our stories and experiences about the products and brands we choose. Referral MarketingThis becomes more useful when it comes to buying unique type of products.

After reading this post, I’m sure you’ll agree that the referral marketing is the most effective way of marketing. I’ll describe to you the three main reasons why the referral marketing has become so powerful in this modern age. In this post, you’ll also find some examples of successful referral campaigns, In addition, you’ll also find some effective tactical steps, so you can also launch your own powerful referral marketing and boost your business.

Here’s Why the Referral Marketing Has Become So Powerful In This Modern Age
Now every businessman knows that the referral marketing is the most effective and powerful forms of marketing, but in this post, let’s jump into, why?

Following are some core reasons for this, explained in detail:

1. Targeted Marketing

If you have used Google Adwords or Facebook Ads, you’ll know how it feels to watch right before your eyes money slipping through your hands. I am not saying that it is the problem of platform you are using for marketing. I am trying to explain how these platforms are important in a different way than targeting your main audience. And, that can result in waste of money if you aren’t very careful. A marketing campaign requires two key components to be perfect and effective, a great brand message for the audience and highly-specific audience targeting.

Referral MarketingHowever, word-of-mouth marketing, that is, referral marketing works because it’s a highly targeted audience. It works perfectly because people like to know the choices of their friends and social audiences. In this type of marketing your brand message spreads more successfully than with most other marketing channels and moreover in very less expenses.

2. Credibility

Credibility is a very important factor especially when it comes to convincing someone to buy something. If we don’t trust someone, how can we listen to their advice and recommendations or implement them as they say. Let’s consider yourself in this place, think that a salesperson you don’t know very well yet come to sell you something and you have doubts about his sanity due to lack of trust, ask yourself will you do act upon the advice of that man?

However through referral marketing, the sales always come from the person that customer already knows well such as friends and family. They also come from any trustworthy source such as popular newspapers or favorite blogs.

Research has demonstrated that customers always go with salesperson opinions if the brands carefully design the organic advertisements and sales pitches.

Latest Research

A latest research “Marketing Trust Study” also proved that the referral marketing is the most trusted and reliable form of advertising so far:

But remember, it is not necessary that referrals always just can be friends and family. Referrals can be of variety of types, it depends on the audience you are serving. Following are some main types of referral channels?

·         Friends and Family

·         Authentic Newspapers

·         Customer Reviews, Reports and Surveys

·         Reliable Blogs or Social Media Sites

3. Influence of the Client

Referral MarketingIn previous decades, the reach and influence of the average customers was very limited. However, in this era of the  Internet, Facebook, Twitter and smart phones, the average customer’s reach is much bigger than before. ‘Now many people have become social icons, with enormous followings. They can make or break a business with what they say about it online.

At this time, with a simple blog post, article or just a tweet, people can make hundreds of credible fan following in a matter of seconds. This kind of social reach is also an important reason for developing your referral marketing.

Examples Of a Company That Used Referral Marketing to Catapult Their Businesses
So we have gone into how referral marketing affects a business, now let’s look at an example of a company that got rich with perfect strategy of referral marketing.

Example: Harry’s

Harry’s is an innovative Men Grooming Product Company. Their shaving supplies for men are one of finest in the market today. The demand for their products was huge in a just a few days, and you know how, by referral marketing.

In the 4-Hour Workweek Blog, Jeff Raider, co-founder of the Harry’s shares in his post that their Referral Campaign used to get over 100,000 sign-ups even before launching. They pre-launched the referral marketing campaign on their webpage with a gift offer, and by that they were able to launch to a massive audience.

Above shows how companies get extreme benefits from referral marketing. So now you should use power of referral marketing.

4. How You Can Use Referral Marketing in Your Business

  1. Use your email receipt to encourage your customers to tell their friends and acquaintances about their experience with your product or service.
  2. Add product reviews to your website and products
    1. read the reviews you receive to find anyone that’s had a problem. If so, you can react to it and clear up the situation
  3. Add social links to your items so people can post on their social media
    1. Track social media to find any negative reviews or remarks. Reach out to your customer to clear up the situation
    2. If it’s a good review, send a thank you.
  4. Find any influencers in market place. See if you can get them to review your product. Or, add it to a review of products like yours.


This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!

How to Use Social Media to Build Your E-Commerce Website

Use Social Media to Improve Your Ecommerce

How to Use Social Media to Build Your E-Commerce Website

By Nicholas Hurd

Social media will help you make your e-Commerce website more popular and attract more visitors to your business. Here are some tips on how to use social media to increase the visibility of your e-Commerce website.

The biggest challenge that e-Commerce website owners face is increasing traffic to their websites. There are so many e-Commerce websites, it can be a daunting task to differentiate your website from them. All of them are competing for traffic which is why whatever you do to improve your business takes an even bigger dimension.

Use Social Media to Improve Your Ecommerce

Social Media Posting Tips

Post content everyday- One of the easiest and best ways to increase the size of your digital community is to post content regularly. It is a known fact that customers react to the frequency, with which you post on your social media accounts. So test for optimal posting frequency or compare your posting frequency with that of your competitors. Did you know that you can even automate the process now? There are many tools for this, like drumUp. The minimum number of times to post is once every day on Facebook and 4 times on Twitter.

Add images when you are posting on Facebook- Facebook posts with pictures generate 50 percent more response than a post without pictures. So including images in your Facebook posts can really boost your engagement. If you want to promote some content or make an announcement on Facebook, include a link under your post so that your followers can see for themselves. Adding images to basic text announcements make it compelling and can increase click-through rate significantly.

Use Social Media to Improve Your Ecommerce

Add Social Buttons to Your Site to Increase Sharing

Use social media buttons on your website- The next time you visit a popular blog, notice the social media button embedded on the site. They are there to encourage visitors to share the content with others. It is very simple actually. The more social media impressions you collect, the more likes you get. If you want to dramatically increase your social media impressions, embed social media buttons on your website. You can embed these buttons in your newsletter, website and blog header and footer as well.

Test with micro content. People are being bombarded a barrage of posts and content on social media. People respond to this information overload by screening the content they will see. So you are dealing with people who are short on both time and patience. But, there is a way to get around this- micro content. Micro content refers to bite sized chunks of information that can be created and consumed quickly. There are a number of services that allow you to create short videos like Vine and Soundcloud. You can use them to introduce a product or even create a micro review.

Use Social Media to Improve Your Ecommerce

Make it Easy for Your Customers

Help customers with their problems, don’t just sell. Understand the issues your customers are facing when they are buying your products online and offer solutions. This includes answering their queries, recommending products (even suggesting alternatives), making it super easy to buy from you and helping them save money. The first thing for making customers for life is to create trust.

A customer who trusts you is more likely to purchase from you. You can even ask them if they have faced any problems purchasing from you and if they have, solve them. So the moral is, don’t just try to sell. Find real solutions.

Use Social Media to Improve Your Ecommerce

Make it Easy on Yourself

Running an e-Commerce website can be exciting, especially if you are working on the side. But the challenges also increase. Naturally, with a full time job, you won’t be able to devote your complete energy to the e-Commerce website, at least not until you begin to make profits. Engaging with followers on social media is an excellent way to improve your online presence.

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Blogging to Build Your Online Store and Increase Your Profits

Blogging to Build Your Online Store and Increase Your Profits

By Nicholas Hurd

Every e-Commerce website wants visitors. Blogging can bring some of these visitors. While it is really that simple, isn’t it better to know more about how blogging really helps?

Direct sales are not the only way to generate sales. Creating an email list, handling inventory and cold calling potential customers can only go so much. After a while, you are going to reach a threshold.


At that time, blogging can help you break new ground. While you are busy pursuing strategies to convert visitors into customers, don’t neglect the reason why these customers found you in the first place- content marketing. For most websites including e-Commerce websites, content marketing means blogging. And the best thing about blogging is, even infrequent blogging can help you attract visitors. Doesn’t this sound like a good strategy if you are holding a full time on the side?

Blogging can help you increase your search engine rankings


Some e-Commerce websites have a small audience. So there is always the temptation to stop blogging (you feel no one will read it). But don’t stop writing. On the contrary, not blogging will ensure that your audience remains small. Blogging can help you in SEO, which is especially true if people like your content and are linking to it. Here are some more ways blogging can help. First of all, blogging adds more pages to your website, increasing the number of internal links.

Blogging to build your online store

Internal links are good but external links are much better. For example, when people share your blog post on their social media pages which is further shared on other websites, it increases your search engine results drastically. The more external links you get, the higher your website ranks in search engine results.

Writing regularly in your blog also portrays that you are updating your website regularly, which means search engines will be on top of it. Every page that you add, shows that your website is active, which is again rewarded by Google with a higher rank. Regular blogging also gives you an opportunity to use keywords or create content around keywords. Now when someone searches for that keyword, there is a high probability that they will find your website.

Blogging as a platform to share stories

Adding entries to your blog regularly is one the best ways to build repeated customers. Facebook posts and Twitter tweets  only help when you have something to say. Pinterest and videos take a lot of work. You can do all these things with a blog post too. Just think about it. A blog has a headline, which tells the user what he can expect. Next comes the story. You can also include visuals.


Basically, a blog post is a good way to tell a story. For instance, you can write about how you founded your e-Commerce company. Did it start as a side gig that evolved? Maybe, you found a niche and decided to exploit it. Maybe, something caught your eye when you went abroad and you decided to build a similar product for your region. Besides telling a story, you can also use your blog to feature your products.

Blogs can bring attention to your e-Commerce website

Writing good content, which gets shared and ranks higher on search engines, boosts the chance for your e-commerce website. Every time someone links to your blog entry or shares it on their social media profile, Google pays more attention to your blog. Blogging is also a good way to demonstrate your expertise in your niche. It can help you earn your customers’ trust (and a customer who trusts you, is more likely to purchase from you). You don’t even have to spend a lot of time to blog. You can do it, alongside your regular job. And best of all, blogging is free.

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Snapchat Social Media Marketing – Promote Your Online Store

Snapchat Social Media Marketing – Promote Your Online Store

By Nicholas Hurd

Snapchat is your opportunity to enhance your social media marketing. It’s an application for mobile photo messaging. It lets you have photos and short videos, which is called “snaps”. The snaps can be delivered to your friends or people associated with your “Story” to share. Your friends can view the snaps within 10 seconds, after this time-frame it disappears forever.

Snapchat is different from other large social networks since it has the capacity to capture the attention of someone quickly. Users of Snapchat recognize that your “snap” can last of only for about 10 seconds prior for it to be gone forever, so you will get their complete attention within just a short period of time.

Snapchat Explained


Either you like or you hate Snapchat. Snapchat is not the best social network for many businesses. However, this can be one of the possible ways of building and establishing relationships with your customers. It is a method of broadcasting your messages to larger groups of people without crushing their inboxes. If you want to discover Snapchat’s possibilities for promoting your online store, this article will give you the information you need.

Who Is Using Snapchat For Marketing?


Though Snapchat is not a well-known social app utilized by the marketers, there is always an individual who is enthusiastic to test new apps and discover what the best results are. You may discover that with creativeness, Snapchat is essentially very useful.

The user-base for Snapchat is frequently young individuals, with about 77 percent college students saying that they use Snapchat regularly. If your online store is aiming at the youth, and primarily female, market, this is a possible goldmine for you. 58 percent of the college students mentioned that they are likely to buy a product from a brand that delivered a Snapchat coupon to them. This means that, the only interested people can take part in the campaign and rewarded with a coupon.

Marketing Ideas with Snapchat

Know Your Audience

Snapchat advertising is not suitable for everyone. The platform is commonly used by the young people, ranging from 18 to 24 years old. This makes it a more powerful advertising medium if your business is focused on younger audiences.

Get Personal

There is one thing businesses have to understand regarding how customers use Snapchat. That is that Snapchat is supposed to be fun. Don’t hesitate to show your personality and tell your business’s story to let your clients feel special through your Snaps.


You can use Snapchat in promoting your online store by giving your customers a coupon. You can send your clients a customized coupon which they can use at checkout. The coupon will draw new or current customers to your online store. Once there, the will be surfing around, with a high probability of purchasing something using the coupon and additional items they discover while they are at your store.


Hosting a contest can be an excellent strategy to improve customer engagement with your product. It can also give you “snaps” that other people share, rather than ones you send. More engagement means greater loyalty. You can increase customer loyalty by having a reward point system contest for your customers via coupons and discounts on your products.

Announcements and Sneak Peaks

Make a “snap” inviting a sneak peek of your latest products or services to motivate your followers on what is coming. Similarly, you can also inform your followers through other social networks that you have exclusive sneak speak on Snapchat.


Everyone loves stories. By presenting your story on Snapchat, you give your followers videos and photos of what is happening behind the scenes of your business. Your followers and customer will trust you further creating more brand loyalty.

Snapchat recently added a “Stories” feature that allows brands to send out combination of images and 5 second videos to tell a story. Once you have plenty of fun of behind-the-scenes footage, provide your customers and followers a taste through a story.


Show a New Product

Snapchat sneak peeks are one of the ways to develop customer loyalty and show new products before they are available. Your business snaps could contain a thread of teasers leading to the product launch. When you deliver the image of the new product, delight your community by treating them as your friends rather than as customers.

Inform Your Customers Regarding Holiday Events and Sales

Snaps of the holiday invitation or greetings are always a great ways in keeping your brand on top of mind of your customers during the holiday seasons. Utilize snaps to advertise your brand products or services to your customers long  before they plan to shop.

Run A Fast Video Responses To The Questions Of The Customers

There is another possible way of communicating with your customers, which many companies aren’t doing yet. You can run real time support or interactions with 2-10 second videos or photos.

For example, a user sends you a snap with a photo of your new product, still within its packaging, telling that it is very hard to open.

The fastest way to resolve this concern is to show them how to open the product easily. You can do this with a photo or video that demonstrates the process. Once you resolve their questions, you ensure higher customer loyalty. You can also post the pictures or videos on your site in an FAQ section. You may also want to review your packaging to possibly modify it in the future to make opening more intuitive.

In Summary

These are the things that you must consider on how to use SnapChat to promote your online store. Once you apply these principles to your online marketing campaigns, you will enjoy a return on your investment.

Because most businesses do not use Snapchat, you have a big lead on them using this unique approach to your customers. You can achieve rapid development of your store just by giving your customers a snap. Be creative in every story you tell so you can increase your customer interaction.

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Networking on LinkedIn

Networking on LinkedIn

By Nicholas Hurd

Networking works in so many different ways. One of these include of getting more attention for your product. Launching and marketing products is not an easy task. Just launching a product requires a lot of your effort to ensure its success.

As the product makes its way into the market, the more efforts is needed for your part. This way, you can get their attention. But if you have a powerful network that can support you all throughout, it would never be difficult for you to get the attention of people. They will be moved toward your product.

Networking on LinkedIn

Where to conduct this networking?

You may already have the answer in mind – LinkedIn where the top influencers in every industry are dwelling on.

Using LinkedIn Networking in Bringing More Attention to Your Product

If you wish to benefit from networking on LinkedIn, starting on the most basic is a must. It is not about getting as many connections as you can. It is also about building relationships with the people you will meet. You will also connect with others in growing a powerful network.

You Have 2 Different Approaches You Can Use

In this case, there are two different approaches you can use to start networking on the social media site. Your first approach is strategic networking. This approach solely focuses on quality and not on quantity. The network is only composed of less than 500 people. But even with a small population of network, it still has an advantage. You gain deeper connections with the small number of people you are networking with.


This is beneficial in connection to bringing more attention to your product. With a small number of people in your network, you can start on keeping in touch with most of them. Hence, each of the persons from your network is able to gain deeper insight about your product. With more understanding comes the opportunity of them promoting your product to others.

Here is Your Second Approach to Networking on LinkedIn

Here is the second approach, open networking. It is the approach wherein you build a larger network of people. Your network is composed of a lot of connections. The advantage of it is that it is easier for them to outreach customers and bring more attention to your product. Aside from increasing the attention received by your product, increasing the opportunity of making sales is also essential.


Increase Your Chances of Bringing More Attention to Your Product

You now have accomplished building and growing your network. Now, you want to make sure that the people in your network can gain access to your business or product information with great ease and convenience.

Polish Your Profile to Improve Your Networking

It would help you a lot if you will polish your LinkedIn Profile. The quality of information and its delivery can either help bring new powerful influencer into your network or not.

With the industry’s influencers supporting your goal, it won’t take a while before seeing your product making a buzz in the market. These influencers may even give a demo of your product to their own connections.

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