7 Social Media Mistakes That Kill Your Business

Are You Making These 7 Business Killing Social Media Mistakes?

You know it’s important to be using the latest social media tools. However, did you know that it’s as important to be sanitizing your social media plan from mistakes that are made regularly? Frequently it’s easy to miss easy, but damaging blunders you may be making. So, without further ado, here are 10 things you want to watch for and bring to an end.


Not Sharing Blog Content on Social Media

It’s important so share your blog posts on social media. That’s because the links you have in your social media that point to your blog posts are used by Google as a substantial part of It’s ranking algorithm.

So, that means you want to take every occasion to link to your blog posts from Twitter, Facebook, LinkedIn, Instagram and anywhere else you can get links back to your blog posts. This serves a couple of purposes.

  1. It gets people interested in your posts. Your tweet or Facebook post can create curiosity about what you are writing about in your blog
  2. The links to your blog posts improve your search engine ranking

When creating the links to your blog, think carefully about the link text because that will enhance the power of the link to your blog.

Too Many Hashtags

If you have too many hashtags in your tweets or posts, you can look desperate and even spammy. Use hashtags with caution and style when you hashtag a post.  And, if the platform you are posting on doesn’t support searching for hashtags, don’t use them there. On LinkedIn, for example, hashtags are only searchable on mobile searches. So, use them on LinkedIn with restraint.

Give thought to the amount of traffic you can reasonably expect using a specific hashtag. Don’t expect a huge amount of traffic from #marketing or #ecommerce. It’s not going to happen. On the other hand if you find a topic trending on Twitter and have something to say about it, then it makes sense to use that hashtag.

Not Having Sharing Buttons on Your Blog

Social Media ShareWhen you have share buttons on your blog it makes it easy for your visitors to share your content with their tribe. And, if you are using WordPress as your blog there are several plugins that make this a no brainer.

The share buttons will increase your traffic from social media and the links will also increase your website ranking in search engines. And, that’s a good thing!

Stealing Other Peoples Content

If you are “borrowing” posts to add to your social media or blog posts, you need to stop it, now! The same is true for downloading someone else’s pictures or videos if you don’t have permission or have paid for the content.

You don’t want to get caught doing this.  It can be embarrassing and can cause legal challenges for you. You can find many stories of companies sued for using stock photos without paying for them. It’s called copyright infringement and the stock photo companies are vicious when it comes to their content.

Start Sharing Your Videos on Facebook

Social media add video to FacebookWhile you weren’t watching uploads to Facebook video have overtaken YouTube some time ago. This means that adding your videos to Facebook video is an important strategic move. This is so important because Facebook users are more likely to engage in the content as well as share it with their Facebook friends.

That doesn’t mean you should abandon YouTube. It continues to be an important channel because there are 1 billion people that view YouTube videos. In addition, YouTube is the second most used search engine after Google. So, your videos on YouTube will add to your web traffic as well.

Stop Shooting Videos Vertically

When you are using your phone to shoot a marketing video that you will be posting on social media, hold the phone horizontally. This is easy to do and crucial to the value of your video.

I’m sure you’ve seen terrible videos shot with a phone that has the black bars on the bottom and top and on top of that is shaky. You don’t want to do that.

Make sure your phone is in landscape video mode and you are holding it horizontally before you start taping. As a matter of fact, it’s even better if you use a tripod or monopod rather than holding the phone while shooting the video for stability. This is videography 101.

The vertically taped ad or testimonial is not one of new hot video trends. Don’t do this!

Paying the “Facebook Tax”

social media don't throw money away This used to be called the “Google tax” because so many people wasted money with Google Adwords. That happened because they didn’t know what they were doing. They didn’t take the time to understand the process. The same thing is happening today with Facebook. And Facebook is making it very easy to do.

Don’t just throw money at a Facebook post Boost to increase the engagement of the post.  Even though Facebook advertising seems cheap, that doesn’t mean you shouldn’t give it the thought and attention you would if it was very expensive.

If you don’t have a real strategy for your spending, you are just throwing money away. Consider the goals for your spending, what content are you going to promote, and who is your audience. Execute this intelligently and you will see significant rewards.

So, that’s it. Get rid of these modest mistakes and you will prosper.

I’d love to hear your thoughts and ideas on this topic. Post a comment or send me an email.

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Blogging to Build Your Online Store and Increase Your Profits

Blogging to Build Your Online Store and Increase Your Profits

By Nicholas Hurd

Every e-Commerce website wants visitors. Blogging can bring some of these visitors. While it is really that simple, isn’t it better to know more about how blogging really helps?

Direct sales are not the only way to generate sales. Creating an email list, handling inventory and cold calling potential customers can only go so much. After a while, you are going to reach a threshold.


At that time, blogging can help you break new ground. While you are busy pursuing strategies to convert visitors into customers, don’t neglect the reason why these customers found you in the first place- content marketing. For most websites including e-Commerce websites, content marketing means blogging. And the best thing about blogging is, even infrequent blogging can help you attract visitors. Doesn’t this sound like a good strategy if you are holding a full time on the side?

Blogging can help you increase your search engine rankings


Some e-Commerce websites have a small audience. So there is always the temptation to stop blogging (you feel no one will read it). But don’t stop writing. On the contrary, not blogging will ensure that your audience remains small. Blogging can help you in SEO, which is especially true if people like your content and are linking to it. Here are some more ways blogging can help. First of all, blogging adds more pages to your website, increasing the number of internal links.

Blogging to build your online store

Internal links are good but external links are much better. For example, when people share your blog post on their social media pages which is further shared on other websites, it increases your search engine results drastically. The more external links you get, the higher your website ranks in search engine results.

Writing regularly in your blog also portrays that you are updating your website regularly, which means search engines will be on top of it. Every page that you add, shows that your website is active, which is again rewarded by Google with a higher rank. Regular blogging also gives you an opportunity to use keywords or create content around keywords. Now when someone searches for that keyword, there is a high probability that they will find your website.

Blogging as a platform to share stories

Adding entries to your blog regularly is one the best ways to build repeated customers. Facebook posts and Twitter tweets  only help when you have something to say. Pinterest and videos take a lot of work. You can do all these things with a blog post too. Just think about it. A blog has a headline, which tells the user what he can expect. Next comes the story. You can also include visuals.


Basically, a blog post is a good way to tell a story. For instance, you can write about how you founded your e-Commerce company. Did it start as a side gig that evolved? Maybe, you found a niche and decided to exploit it. Maybe, something caught your eye when you went abroad and you decided to build a similar product for your region. Besides telling a story, you can also use your blog to feature your products.

Blogs can bring attention to your e-Commerce website

Writing good content, which gets shared and ranks higher on search engines, boosts the chance for your e-commerce website. Every time someone links to your blog entry or shares it on their social media profile, Google pays more attention to your blog. Blogging is also a good way to demonstrate your expertise in your niche. It can help you earn your customers’ trust (and a customer who trusts you, is more likely to purchase from you). You don’t even have to spend a lot of time to blog. You can do it, alongside your regular job. And best of all, blogging is free.

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Ecommerce SEO Tips Make Your E-Commerce Website Friendly

Ecommerce SEO Tips Make Your E-Commerce Website SEO Friendly

By Nicholas Hurd

With so many e-commerce websites doing the rounds on Internet, it can be a real challenge to ensure high visibility for your e-commerce website on a search engine.  That’s why it’s imperative that you provide ecommerce SEO for your site. The situation is doubly important, if you have set up an e-commerce website without quitting your 9-5 job. But the feat is not impossible.

Search engines, like Google and Bing, are popular tools for finding goods and services online among the countless available options. So it pays to make your e-commerce website more SEO friendly. Here are some tips to help you increase the visibility of your e-commerce website.

ecommerce seo will improve your page rank

Content and Product Page Optimization

Content has an important role in creating a more user-friendly website. Some people have gone as far as to say that SEO is all about content marketing. Ever since Google released its Panda update in 2011, Google has been gradually shifting towards high quality websites. The company has actually released a guide on how to improve the quality of a website. Some noteworthy points for SEO optimization are: Ensure that you mention product prices clearly. Make judicious use of keywords (long tail keywords are better than shorter keywords). Consider informing the customer about related products on a product page.

Choosing Domain Names

When you are selecting a domain name, don’t go for a domain name that looks like a keyword. A branded domain name is much better. There was a time when keywords in domain names used to aid search engine rankings, but not anymore. Google’s EMD update (Exact Match Domain- September 2012) has ensured that keywords in the domain name even if they match a search term, won’t compensate for poor quality content. A domain name should be such that it makes it easy for the customer to find you on the internet. Ensure your domain hosting doesn’t expire soon. With e-commerce websites, it is better to go for long term hosting.

ecommerce seo will improve your page rank

Design Your Ecommerce SEO for Regional Appeal

Website designs and navigation play an important role in customer satisfaction. Why do you think a company may have different websites for different markets? Look at McDonald’s website for the UK market and compare it to McDonald’s website for the US market. They are very different. Basically, a website should cater to local sensibilities and culture. Note that it is easier to include these designs at the onset (when you are just designing the website) than making changes to an already existing website.

Use SiteMap.xml

SiteMap.xml makes it easy for search engines to find your website. SiteMap.xml is a list of the pages on your website. There are actually two kinds of SiteMaps- SiteMap.xml and SiteMap.html. SiteMap.xml is used by search engines while SiteMap.html is used by visitors of your website. If you have SiteMap.xml, it becomes easy for search engines to crawl and index your website. It also helps you when you are adding new pages.

ecommerce seo will improve your page rank

Improve Your Description Meta Tags and Heading Tags

When you perform a Google search the next time, notice the text under the search results. That is the description meta tag. E-commerce websites can use description meta tags to give valuable information. A description meta tag gives an indication of what a web page is about. Since search engines also index the description meta tag, they too become important for SEO. Heading tags are also important because they give structure to the content on a web page. It goes without saying that it is important to write creative and pleasant-to-read description meta tags and heading tags.

Optimizing Your Ecommerce SEO is Worth Your Time

You don’t need a lot of time to implement these tips, which means that they will go well with your regular 9-5 job. Note that SEO is just one thing you can do to improve the visibility of your website. Don’t forget to read up on Google’s latest algorithm changes for further optimization.

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