Use These 5 Email Receipt Marketing Tactics to Get More Sales

Use These 5 Email Receipt Marketing Tactics to Get More Sales

By Nicholas Hurd

People involved in email marketing frequently overlook the email receipt. Every time someone makes a purchase from your store they get an email receipt.

You can use it as an amazing way to connect with your customers—but it’s frequently forgotten as a marketing opportunity.


You may be missing out on sales if you are not taking advantage of the marketing opportunity the sales receipt presents.Email marketing means sales

In this post, let’s look at how you can use the footer text on your email receipts as part of your marketing strategy. Use it to win additional sales, and get connected with your customers.

What’s Your Email Receipt Missing?

Compared to the average opening rate of 17.19% for regular email marketing, email receipts have an open rate of 70.90%. The email receipts you already send your customers are a potential E-commerce gold mine. It deserves to be treated as such.

Remember – You Have Your Customer’s Trust

You need to remember when a customer completes a checkout on your store, you have built their trust.  They have already acted like they are committed to your product and brand.

When your customer opens their email receipt, you can use that time to do several things:

  • Add an Upsell to promote related products or even different products
  • Provide a coupon code to get your customer to return for a future purchase
  • Set up a feedback loop to better understand your customers and your checkout flow
  • Add social links to get your customers to follow you on Facebook, Twitter, etc.
  • Provide a links so your customers can tweet about or share their purchase on Facebook
  • And many more opportunities to promote your store

Even companies outside of the E-commerce space are using their email receipts as part of their marketing.

Email marketing is a great way to get new customersUber gives their riders a fabulous product experience, and after the ride they utilize their email receipts to enhance their marketing by:

  • Having you rate your customer experience
  • Letting their riders give immediate feedback on the ride
  • Offering a referral bonus if you share with your friends

Here we will explore some specific E-commerce email receipt tactics you can start implementing today to capture your lost sales.

  1. Use Email Receipts to Upsell Related or Even Different Products

Many of the big players in the E-commerce space have using this promotion tactic for a sometime.

For example, as long ago as 2006 Amazon, reported that 35% of its revenues resulted from cross selling and up selling. A substantial portion of that was generated through email receipts.

Incorporate a product up sell in your email receipt to see if there is an increase in orders.

Here a couple examples of ways you can use a upsell in your email receipts:

  • Add an upsell for a related product
  • Sell accessories for the product they just purchased

2.  Entice a Future Purchase by Offering a Discount Code

By offering a discount code in your receipt email, you’re offering an incentive for the customer to come back and make another purchase.

A Salesforce study showed 44% of email recipients made one or more purchases last year based on a promotional email they received

Emails that contain a discount coupon code get an even higher response.

Even if the discount of 5% or $1 off the next order generates more interest. Apparently, savings are savings—and consumers think that any savings, no matter how small, are good.

Something else you want to consider about coupons is they are a great promotional tool. And, they have numerous uses.  For example, use them to:

  • Track sales resulting from your online & offline campaigns
  • Offer your customers time-limited discounts to encourage them to make another purchase
  1. Your Social Media Accounts Need Attention

More then 2/3 of business leaders plan to integrate social media and email marketing operations was mentioned in a study by MarketingProfs.

Here’s how you can do it, it’s very simple. Add links to your social accounts in the footer of your email receipt. It’s that easy!

email marketing and social mediaHere are some other ideas you can use to implement social media in your email receipt.

For example:

  • Get 5% off your next order if you share with 5 friends
  • Take $1 off your next order when you refer one of your friends
  • Save 20% off your next order if you refer a friend and they purchase something

As you can probably imagine, the variations on these themes are quite large. You should consider tests a number of different strategies. From your tests, you can determine which options produce results and which ones don’t.

4. Your Paying Customers Will Give You Feedback Quickly 

Paying customers are a valuable resource when it comes to providing feedback promptly from your email receipts. Many restaurants and retailers are doing this and have been for some time. Frequently, you’ll find a survey, that if you complete it, you are entered in a contest to win some prize. In the case of a restaurant, for example, this might be a free appetizer or desert.

You should consider this for your online store.

You will get some understanding of the way your store operates. In addition, you will gain awareness of pain points your customers may have suffered in your store’s checkout process.

Consider the following, and other similar questions, to develop feedback from your customers:

  • What was your overall impression of the process?
  • Did you think the price was reasonable?
  • How did you find our store? Was it a search engine, referral, or something else?
  • How long do you think it will be until you receive your purchase?
  • When do they expect the product to be delivered?
  • Do you have any suggestions on how we can improve the checkout process?
  1. Suggest That Your Customers Share What They Purchased on Twitter and Facebook

email marketing and social mediaMost people find that shopping makes them feel good. Some research into shopping showed that shopping activated certain key areas of the brain. Those areas of the brain are linked to lifting moods and triggering release of brain chemicals called dopamine. Dopamine elevates your mood and puts you into a happy state.

You can take advantage of this “happy state” the dopamine has created with your email receipts.

While your customer is in this dopamine created “happy state”, urge your customer to share what they purchased on Facebook. And, suggest that they tweet their purchase to their Twitter followers.

In a previous post, we discussed the power of referral marketing. If you add this to your email receipt your customers will find it very easy to refer their friends.

Why is it important to make it easily sharable?  Because customers who have been referred by their friends spend on average 13.4% more.

In Conclusion

You’ve seen some of the ways email receipts can help you connect more with your customer and increase your sales. How are you utilize this knowledge in your marketing approach?

Can you think of any other tacks you can use? Share your ideas in the comment section, below.

This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!

5 Internet Marketing Tactics You Can Use To Increase Traffic & Sales

5 Internet Marketing Tactics You Can Use To Increase Traffic & Sales

By Nicholas Hurd

If increased visitors and sales are important to you, then these Internet Marketing tactics are for you. Getting more Internet traffic usually means sales. If you haven’t done so already you need to tune your SEO to get more visitors from search. Use Social Media to Improve Your EcommerceIn addition, your Internet marketing should include a presence in social media that is tailored to keep you in the top of search results.

Being at the top of search engine results is just not enough for your site to sell for you and make money. You need to generate buzz and let happy customers generate traffic for you. Word of Internet on social media is the new word-of-mouth and this makes every client that buys from you a potential salesperson that you do not have to pay.

The following five tactics have been proven to increase traffic to your website or social media page and will generate sales. You have to have a product or service that people want. These tactics in and of themselves will not sell poor quality.

You must have done all of your homework to identify your market. It does not matter if you are going local or seeking a niche, these tactics will not work unless you do the market analysis so that you know who to target with these methods that will increase your traffic and sales.

Automated Email Campaigns

Email marketing on the Internet means salesThis is simply the modern version of the ad mailers that are still being used to get people interested in a business, a product, or a service. You need to understand that interest precedes sales. Getting people interested in your business is what automated email campaigns do for you.

The trick to success with this tactic is not to overdo. If you bombard the same people with the same message you will end up losing clients because they do not want the aggravation of constant sales emails that they consider to be spam.

This is where you market research comes in. If you know the demographics of your target market then you can refine any email list to be more productive in making sales.

A strong headline is crucial to getting your emails opened. If they aren’t opened your message will never be seen.

Your emails have to be different from your competition. Graphic content, coloring of verbiage, and photos of products you have specials on are ways to get attention that sells.

If you don’t already have an auto-responder program on you computer there are several options available.

If you have a WordPress blog there are plugins that will perform the task for you, like MailPoet. These plugins are free and usually have a “Pro” version for an additional fee.

Auto-responder services, like Aweber, Mail Chimp, Getresponse, and Constant Contact that provide a way to manage your email lists and send automated emails.

The advantages of the auto-responder services are they:

  • Monitor addresses they send mail from to ensure they are NOT blacklisted
  • Can automate the process of moving a person from one email list to another
  • Have tools that can help you analyze how your email campaigns are doing

Run a Contest

Run a contest to get visitors and customersPeople like to win “free” stuff. Every casino in the world makes money by having contests and so can you. To use this Internet marketing tactic, you do not have to give away the moon and stars to attract new clients. Do the simple thing. Give away one of your more appealing and more expensive products.

You give away what you sell or make because that gets people talking. Anyone that wins something is bound to brag about winning and that means they are a premiere salesperson for your business.

Using an email campaign that includes a contest is one way to employ two tactics at the same time that will increase traffic to your business.

Have a Strong Call to Action

People need a push to take action. As a business owner you already know this because you often have to push your staff to get the best from them.

Ha a strong Call to ActionThis same simple idea works for getting more people to buy once they visit your site and it works extremely well in increasing traffic.

The idea is to nudge your clients or prospective clients into buying from you without producing any fear in them. The most effective fear elimination tools are free trials, no obligation statements, and a sense of urgency.

You create convenience and a sense of urgency by having a button to click right beside the call to action. You want the color of the button to be eye-catching and it should be large enough to appear almost irresistible.

A call to action, regardless of how well worded or how strong, is utterly useless unless your client actually gets something from their effort. This simply means that you have to prepare to be able to deliver on what you say you can. If you cannot deliver then, do not lose clients by saying that you can.

Use Live Chat on Your Website

People love to talk. Part of the need to talk is that no one listens to most people. You can take advantage of the need to talk by having live chat on your website.

Use Live Chat to engage your visitorsYou should use live chat in two ways on your website. One way is to let customers talk about your product or service. Again, this is simply letting your client sell for you.

The second reason you want live chat is immediate customer service. If a client can drop into a chat room and has any problem with your product or service attended to in minutes then you just made a convert that will not only buy from you again and again but will sing your praises to everyone that they know.

Talk sells and responsive customer service sells.

Boost Referrals

Referral selling is a great Internet Marketing way to get new customersReferrals are again another Internet marketing tactic that gets your clients sell for you.

The simplest way to boost referrals is to identify the clients that love you. And, the time frame that the love affair lasts. Determine how long a given demographic is going to rave about your product or service. Once you have that information, you know when to time the next great change in your service or your newest product release.

The simple idea is to keep your clients raving about your business. Do that by keeping them constantly excited with new and different products. This effort should not be much of a burden on your business or financial picture, That’s because the love affair usually lasts between two and four months before interest starts to drop.

Do not wait for referrals. You need to ask for them. A simple line that says “if you like us then tell your friends” may be all you need. You never get anything unless you ask for it.


This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!

Email Marketing: a Powerful Tool to Boost Your Online Store

Email Marketing: a Powerful Tool to Boost Your Online Store

By Nicholas Hurd

Use email marketing to increase the visitors to your online store and get more sales.

Reaching large audiences is one of the biggest goals for nearly every business. Virtual communication, email marketing being a form of it, has opened doors wide for everyone to accomplish this aim. Though eCommerce strategies change constantly, email marketing remains a preferable way of communicating information. The reason is simple: 48% of consumers prefer to communicate with brands via email.

email marketing ecommerce


Set a clearly defined goal for Your Email Marketing

Before even starting to create your first email campaign, you should define the short and long term goals you want to achieve via email marketing. Rushing to send your first campaign without deep consideration can only ruin what you have planned for weeks and months. Slow down. Think and rethink what your main concerns are and what tasks you have to accomplish for your company to succeed. Before pushing the “Send” button, you should be able to clearly say whether you want to inform about a service, develop loyalty towards your company, or encourage making a purchase.

In addition, you should draw a realistic picture of how long it will take you to accomplish your goals with the newly developed strategy at hand. If your aim and the timing are vague, even a wonderfully designed email campaign can end up being a failure.

email marketing ecommerce
Hand pressing an email icon

Thou Shall Not Spam!

How many emails have you marked as spam because you didn’t know why you had received them? The answer is probably – many. Take your own experience seriously: you should have a prior permission for every single email address to be added to your list. It is the number one factor to ensure readability and high open rates.

For compiling an authentic email list, create a clear subscription form, so that your visitors can easily sign up. Create pop-ups on your website, if you want to increase subscription rates. Be aware that email providers have effective mechanisms to detect spammers. And the punishment is very severe: you lose the chance to land in the inboxes of your present and future customers. Moreover, spam detecting services share information about spammers, so you should be very cautious not to be “caught” by any of them.

To avoid being added to the “black list”, many marketers prefer developing an opt-in email subscription process. The idea is to provide an opportunity for people to submit email addresses on their own and after being notified what kind of content they are going to receive.

Use Double Opt-in

The concept of double opt-in emails helps more cautious companies to take a step forward. After subscription, users need to go to their inboxes and confirm that they want to get information from a particular company. Though building a double opt-in email list takes more time, this two-step mechanism ensures that those who subscribe really want to see your emails in their inboxes. This guarantees higher open rates and ensures low figures in the bounce back and unsubscribe stats.

Some people don’t like double opt-in because it reduces the number of opt-ins. So, they will go with single opt-in. The reality is that if someone goes through the double opt-in process they are really interested in what you have to say. That means they are much more likely to open your emails. And they are more likely to purchase whatever it you are selling.

email marketing ecommerce

Enable sharing and recommending

For enriching your email list with real addresses, allow people to share their positive experiences and recommend your products or services. Arm your satisfied customers with all the tools to spread the word about your brand. They should be able to talk about you on social sites and send your emails to a friend. Be ready to meet people on your website where new users can easily sign up to your email list. It is also important to make your email campaign readable and shareable on smartphones and tablets. Use responsive templates to provide effortless experience to those who view your email on their mobile devices. The more people talk about you, the higher are rates of subscription.


After you have set clear expectations for email marketing and developed a working strategy to build authentic email lists, it’s time to create campaigns that will boost your business opportunities. A challenge is awaiting for you here: you should be able to stand out among thousands of other companies which strive to achieve people’s inboxes.

Send a welcome email

It’s always good to greet your new customers with an email before you provide regular information about your business and encourage taking an action. Welcome emails accomplish so much; they are the first impression your customers will get. Try to make their first experience of communicating with your brand memorable and enchanting.

Consider some mechanics for Your Email Marketing

Think of the subject line of your email and make it engaging. Phrases like “last chance” and “now only” will create an atmosphere of emergency and drive people to take action. Avoid ALL CAPS and extra exclamation marks (!!!) as they not only look unprofessional, but also can be the reason for being marked as a spammer. In addition, make sure you jump at your main point immediately; don’t force your customers to read long sentences and paragraphs before you bring your main message home. Keep the content simple and short. Last but not least, before pushing the “Send” button, make sure that all the provided information is precise and correct. Wrong links and typos are indicators of being careless which will affect the recipients’ perception of your brand negatively.

Define the best time to send an email

Have you ever asked your boss for something and got an immediate rejection? Did you ask for the same thing next time, when he or she is in a good mood, and enjoyed a positive answer? Obviously, timeless communication can be worse than no communication at all. People behave differently at different times. The same refers to sending emails. You can schedule your delivery for a particular day and fail altogether; or you can pick up the right moment and become a complete winner.

For example, if you are planning an email campaign for students, take into account any important events in students’ life. Are they preparing for exams? Is it a graduation day accompanied with farewell parties? Are they on holidays without any intention to check their emails? Apparently, your choice on when to contact your customers will differ if you take the answers to these questions seriously.

Choose the day or the period when your readers are most likely not only to check their emails but also spend money on what you offer. Also, think of the frequency with which you would like to contact your customers and prospects: is it more purposeful to send emails daily, weekly, or monthly? Look back to your strategic plan to make an informed decision.

Put your email addresses into different groups

Grouping or segmentation is an important tool to create targeted emails and sharpen your focus. Let’s turn to statistics: 39% of marketers who segmented their email lists experienced higher open rates. So, analyze your business priorities and create segments according to different criteria. Divide your list by location (country, city), demographics (age, gender, language, education, income, etc.), or behavior (consider degree of loyalty, first-time clients, active/passive clients, etc.).

Wonder how you can make use of this strategy? Consider this example. If only one of your stores is offering a discount on particular products, there is no need to send emails to every person on your email list; you risk frustrating the addressees who have no opportunity to benefit from your offer. Instead, you had better create a campaign targeting people who live in that particular region. This is a great tool to afterwards personalize your emails, which implies but is not limited to addressing people by name, profession, location, etc.

Send personalized emails

“Spice” your regular communication with special campaigns throughout the year. A big or first purchase, a birthday or an anniversary are great chances to get in touch with your customers in a personalized way, especially if statistics proves the effectiveness of this method. Personalized emails improve clickability rates by 14% and conversion rates by 10%.

email marketing ecommerce


Email marketing, like any other form of marketing, needs testing and deep analysis of reports to prove its overall effectiveness.

Always test!

There a large number of tools to check the effectiveness of your campaign. A/B testing is one of them. It enables to create variations of one and the same email campaign by changing subject lines, templates, colors, content, addressor’s name, etc. Send these variations to separate groups and watch which variant works best. For example, you can check whether emails from a person’s name or from a company’s name work better. Also find out which subject line works most effectively: a teaser, a question or a call-to-action? Send test emails and find the top performing variation. Keep in mind that correct testing and targeting methods can increase conversion rates by 300%!

Follow statistics

Keep track of records. They can tell you so much about your customers’ behavior. You will find out which links were the most popular, what is the age, location, and gender of people you have opened your email. You will get prompts to rethink some aspects of your email campaign if the open and click rates are very low. Reap the benefits of reports: find your mistakes and try not to repeat them when you send your next email campaign.

Avoid being monotonous!

It is boring to regularly receive emails which resemble in content and design. Periodically hook your readers by updated, attractive subject lines, content, and design. Consider refreshing the layout and the template from time to time.

The business world is highly competitive. In order to survive, you should be flexible. Not only to use but also to combine as many marketing strategies as possible. Email marketing, being one of them, is a powerful tool. To make most use of it, you should have a clearly defined vision, a pre-designed strategy to compile email lists, and always consider the timing. Creative design and straightforward texts will take you a step forward by keeping your audience engaged with the information you provide. Follow-up activities will make the picture of your email marketing holistic: analyze your reports and cast a reflective look on what you have done. Always be open to apply corrections and never be afraid to realize new ideas.

This is brought to you by – “Your Easy, Complete, Customer Centric, Online Store That Scales With You” Check out our 15 Day Free trial!